In the community
Here are the stories about our Gliders in the community.
The winning team
Glide launched a marketing competition exclusively for the University of Birmingham's MBA (Masters of Business Administration) students.
On Thursday 22 September a team of Glide representatives headed to the university to deliver a presentation about the company and its services before challenging the students to create a full marketing proposal for the business.
A team from Glide reviewed all of the marketing proposals submitted and the authors of the best proposal received a £500 prize.
The competition is part of Glide's ongoing relationship with the University of Birmingham, where co-founders James Villarreal and Sandeep Krishan were both students when they established the business.
The winning team proposed a combination of gamification technology to interact with students, partnerships with pubs and clubs to get brand exposure, an on-campus campaign using a Glide Surfboard and a Glide iPhone and Android application.
The winning team really got to grips with Glide's energetic image and were really forward thinking. They designed a scaleable proposal whilst sticking to their budget. They had thought about how to increase Glide's profile within the community and also how to increase brand awareness through social media.
Posted by Glide on 15/09/2011